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8/28/2009-- China will have 64.9 million online gamers by the end of 2009, in a market that is growing at an "incredible rate," San Jose, Calif.-based research firm Niko Partners said this week.

Each of these players will spend $52 on average, the firm said. The Chinese audience prefers free-to-play games -- which generate revenues from virtual item buys and advertising -- over subscription-based games, according to Niko Partners.

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