Houston Community News >> China's Metrosexuals Snap Up Cosmetics
12/5/2006 BEIJING - Urban
Chinese men spend 8.6 minutes a day gazing at themselves in the mirror and shell
out 80 yuan ($A12.50) a month on beauty products, Xinhua news agency reported on
Tuesday, citing a survey.
Men in Beijing and the financial centre of Shanghai were neck-and-neck on whose
residents were most vain.
Those in the capital spent the most money on cosmetics - an average of 119 yuan
a month - but those in Shanghai looked in the mirror the longest - about 17
minutes a day.
The survey of men aged 18 to 60 in seven major Chinese cities was conducted
jointly by Horizon Research Consultancy Group and a Shanghai fashion and media
company, Xinhua said.
Chinese consumers are becoming increasingly image conscious as they grow
wealthier, with plastic surgery and sales of beauty products booming.
(Contributed by Reuters)