Houston Community News >> Dell Plans To Sell Computers at Asian Retail Stores
7/5/2007-- Dell Inc., the
world's second-largest computer maker, said Thursday it will soon start selling
its laptops and desktops at Asian retail chains and stores. The company broke
from its 23-year-old practice of direct sales to customers via the Internet or
phone last month, and started selling low-priced PCs at Wal-Mart Stores Inc. in
North America.
Paul-Henri Ferrand, who heads Dell's operations in the Asia-Pacific, excluding
Japan, China and South Korea, said the company was in talks with some retail
chains and specialized stores across Asia but gave no names.
"Asia is a diverse region so the indirect (retail) approach in the region will
come sooner in some countries and later in others," Ferrand told a media
briefing at Dell's Asian headquarters in Singapore.
"What we want to make sure is that we customize our approach by country and
target via these (retail) channels the customers that we want to go after," he
said adding that different chains and stores would be used for selling low- and
high-priced computers in different Asian countries.
Dell, based in Round Rock, Texas, lost the No.1 PC market share spot to
Hewlett-Packard Co. as HP cut prices and boosted sales of consumer PCs.
About 85 percent of Dell's US$57 billion of total revenue in the last financial
year came from sales to large corporates and government enterprises, he said.
Ferrand said while Asia's revenue contribution to the company was at around 13
percent, growth in both sales and product shipment from the region was higher
than industry averages.
The industry average in growth of product shipments is about 14 percent, while
Dell's shipment to the Asia-Pacific, excluding Japan, China and South Korea, was
growing at 20 percent year-on-year.
"Our business is growing even faster in some of the emerging markets like
Pakistan, Philippines and Indonesia," he said.
(Contributed by AP)