Houston Community News >>
4/6/2011-- As Walt Disney Co. prepares to break ground on
its first theme park in mainland
China,
the significance for the company reaches well beyond the opportunity to
sell legions of Mickey Mouse-ear hats.
Although much smaller than Walt Disney World in Orlando, Fla., the Shanghai park holds outsize importance for the company, because it would provide entree to a market of 1.3 billion people, 30 million of whom enter the middle class each year.
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Although much smaller than Walt Disney World in Orlando, Fla., the Shanghai park holds outsize importance for the company, because it would provide entree to a market of 1.3 billion people, 30 million of whom enter the middle class each year.
Read More
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