What Is Green Environment and the Media Behind It
There is no denying that over the past several years the focus of the
World media has picked up the pace concerning the 'green' movement.
Governments and business alike have jumped on the 'green' band wagon and
started touting all things environmentally friendly. But what is
'green'? What is the root of this phrase and what does it really mean to
This report will examine several philosophies behind the green movement.
It will take a look at some actions that can be taken to achieve a
greener lifestyle and what it means to be 'green'. As more and more
businesses set goals to help in the green movement, what are they really
doing to help the overall health of the planet?
Developments in the media made 'green' the slogan for action to limit
the adverse effects of air pollution. The media often suggests that this
is a relatively new consensus that is an environmental crisis. Green
refers to the color of chlorophyll in plants. Human action destroys
plants and replaces healthy ecosystems with concrete and asphalt.
Another popular slogan to emerge has been "save the planet". It is
widely accepted that humans will not save the planet. The task for
humans is to simply stop destroying the environments that sustain life
on the planet. As humans, if we fail, the planet will do just fine
The biggest problem for humans is that we cannot predict the future with
any accuracy. Even the best informed scientists with the most recent
data cannot know what is going to happen next. It must become our job as
humans to notice adverse changes and take action to minimize adverse
It has been proven that combustion engines contribute to greenhouse gas
accumulation within the atmosphere and are responsible for climate
change. Our ability to monitor and understand the atmosphere has taken a
quantum leap in recent years. We have begun to understand the complexity
of our eco-systems and how they interact on one another.
One of the most prudent actions we as humans can take to begin to lower
our impact on the planet is to reduce the amount carbon dioxide (CO2) we
produce. Both local and global pollution would be reduced if each
car-driving person pledged to use their car 30% less starting
immediately. Cities around the globe can reduce traffic by more than 30%
over the next 3 to 5 years simply by improving public transportation.
It has been widely accepted that for a business to be 'green' it must be
operating within accepted world standards of sustainability. The concept
of sustainable business practices focuses on the "triple bottom line".
That is, business must take care of the people, the planet and itself
through its' bottom line.
Quite simply, the focus of the human race has begun to see things from a
more environmentally conscience stand. The facts are, the more attention
that is given to the issues of global warming and the decline of the
worlds eco-systems, the better off we'll all be. If everyone would begin
to focus on the simple things that can be done on a daily basis, the
longer we will sustain our presence on this earth and the greener the
planer will remain.
About the author
Mitchell is the owner of DillmanSolutions, an Online, 'green' home
business. He is a business coach and personal mentor out of Colorado,
USA. Mitchell assists serious network marketers in building profitable,
environmentally friendly, home businesses with multiple incomes streams.
To gain more information go to
http://dillmansolutions.com or to contact him directly visit