Advantages of Having Websites for Real Estate Agents

The real estate or property agent deals with sale or rental of properties on behalf of property owners. They normally have huge database of properties entrusted to them by house owners.

To make known the available properties to the public either for sale or for rental, the property agent normally resort to regular advertising in the local newspapers. They normally would need to advertise over a long term period as potential buyer or renter may not notice the properties if the agent only advertise for a day or two. In fact, many of them advertise everyday.

Advertising over a long term period is going to incur a lost of cost for the real estate agent. It is also not possible to advertise all the properties in their database as doing so would further escalate the cost.

When the agent only advertise a handful of properties out of the many they have, they would still need to attend to enquiries from public as to whether they have certain property at certain location for sale or for rent. This will put strain in the operation of the agent as the agent will be so busy to attend to calls that he has no time to carry out his other tasks. The ratio of enquiry materializing into actual sale is rather small thus imagine the number of enquiries a agent would have to handle before he clinch a sale.

Moreover, it will also be difficult for the agent to keep track of his own database if the database is large.

Having a web site with database will make life of the property agent much easier. The agent will only need to submit every new property to his web site and it will be immediately available for viewing by the public, it will remain in the database and the web until it is removed. The real estate web site can be equipped with advance search feature so that by input in the criteria such as location, price range and type of house, the web users or public can search for the property of their choice. Which means that the advertising is immediate and live 24 hours every day, every year until it is deleted.

Moreover the advertising on the web has world wide presence. It also allow the agent to manage his database more efficiently as he will be able to track his database, add property into his database or delete property from his database at any place or any time as long as he has internet connection.

The internet advertising allow the public to view the complete list of properties the agent has at any time or any place with internet connection connection without troubling the agent, the amount of phone enquiries will reduce and this will enable the agent to lead a more quality life and has more time to carry out other tasks thereby ultimately reduce stress of working.

About the Author:

Mr BT Khoo is the webmaster of Malaysia Property Blog and Malaysia Real Estate & Property