Japanese Beer
Japanese beer is quickly gaining worldwide popularity.
As Japan entered the Meiji period in the
late 1860's, a long period of isolationism was ended and Japan began
adopting many Western customs, styles and tastes including the making of
beer. Today beer is the most popular alcoholic beverage in Japan even
surpassing sake. Beer is drunk in the home, restaurants, at parties and
social gatherings and is even sold in vending machines. When Japanese get
together socially, it is customary for all present to make the first toast
of the evening with a glass of beer. At such gatherings, large beer bottles
called o-bin or "large bottle" containing almost one quart of beer
are brought to the table and poured into glasses for everyone. One never
pours beer into his or her own glass since it is considered impolite so the
pouring of the beer is usually shared between at least two people. Japanese
appetizers and snacks always accompany alcoholic beverages since it is not
customary to drink without eating.
Today there are many popular brands of beer in Japan:
- Kirin
- Sapporo
- Suntory
- Aishi
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